The name “Clarity” is intended to reflect our mission on both the client and agent level. We desire to help our clients make good decisions with all the information they need. It also means that we help our agents cut through the noise and determine the best way to advance their careers.

Founded in 2009 by broker/owner Julie Grevengoed, Clarity Realty has quickly grown to be a well-respected boutique real estate agency that services the entire Greater Grand Rapids Area and the Lakeshore. With offices in Grand Rapids, Greenville and in Spring Lake, Clarity is centrally located and has room for growth in its exciting future.

WHAT WE BELIEVE

At Clarity Realty we believe that housing is a basic human need and the place that someone calls home is one of the most important things in their lives. Therefore, it is extremely important to serve those who are buying or selling a home to the very best of our abilities.

At Clarity Realty we believe in the opportunity given to us by this unique and rewarding career; the opportunity to impact the lives of those we serve and to constantly grow in our business skills. We believe that this opportunity is available to all ages, genders, and races and that our income is only limited by our work ethic and skills.

At Clarity Realty we believe that the role of a broker is to serve the agent and empower them to serve their clients to the highest level possible. Our mission is to provide an environment where the agent can be successful by providing the necessary tools, keeping fees low to enhance profitability, keeping the agent in control of their own business, and exceptional education and training resources.

The name “Clarity” is intended to reflect our mission on both the client and agent level. We desire to help our clients make good decisions with all the information they need. It also means that we help our agents cut through the noise and determine the best way to advance their careers.

CORE VALUES

CUSTOMER SERVICE

Clients being served well is the cornerstone of what we do. This demands that their needs are always in front of our own and that every aspect of our job is done with excellence.

PROFITABILITY

Our desire is for agents’ businesses to be profitable in both revenue increases and expense decreases. As a brokerage we seek to keep our overhead low so that we can do the same for our agents.

AGENT CONTROL

We believe that an agent’s business is just that: their business. As such, we believe you should only pay for the services that you need and use.

EDUCATION

Many have gone before us and we can learn from them. Learning is a life-long process and it enables us to give better customer service, be more profitable, and run a successful business.